Tips for Effective Banner Design – Part 2

Physical banners have been used for many years to promote businesses, products and services. Whether you want to attract attention, convert customers, sell products or announce specials and discounts a well-designed printed banner can get the job done.

When designing your banner, there are a few things to consider like your target market and what kind of display the banner is for. In this two-part post, we look at six tips for effective banner design.

Consider the location

Will your banner be displayed indoors or outdoors? Make sure you select the right material for the location your banner will be displayed at. Remember to plan for wear and tear. Don’t design your banner all the way to the edges because the edges weather down first do you will lose critical design elements. [/vc_column_text][vc_column_text css=”.vc_custom_1500479022881{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f2f2f2 !important;}”]

We are one of the South Africa’s leading producers of large format graphic solutions for Retail, Interiors, Exhibitions, Events and Leisure. Our customers include blue-chip organisations, luxury brands and leading designers and creatives throughout South Africa and Internationally. [/vc_column_text][vc_column_text]

Keep it simple

The best banner designs are the simplest. Stick to one font in the design and consider your branding. Without the branding your banner is pointless. Keep your text colour neutral because black, white and greys are much easier for the brain to process and easier to read. Steer clear of yellows and other colours that are hard to read.

Don’t forget the call to action

There’s no use spending time and money designing a killer banner to display if you aren’t going to give your customers and potential customers a next step.  Make sure you include a call to action in your banner because you don’t get what you don’t ask for, the best design in the world means nothing if you aren’t directing your customers. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

For all your corporate, bulk printing needs look no further than Powerhouse PLC. Our top-quality printing facilities are ready and waiting to exceed all your needs. Contact us for more information today.

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