Whether you’re a market leader or a small startup business, if you want to grow your business, branding a product with your logo is the most affordable and effective way to promote it. You’ve seen promotional products at events, conferences and chances are you have at least one on your desk right now. While digital marketing is growing traction in the marketing sphere, old-fashioned, useful branded gifts will go a long way in securing clients.
Here are 4 ways branded promotional gifts can help your business
1. Expand your brand reach
Putting it simply if your target market doesn’t know you exist then how are they going to buy your products? When you hand out promotional gifts, it isn’t just the recipient that becomes aware of your brand. Your audience widens to friends, family, coworkers and even strangers who happen to catch a glimpse of your gift. While your primary goal is to get your brand noticed by your target audience, it doesn’t hurt that branded products are mobile and easy to use.
2. More visibility
People get bombarded by ads all the time, so often that we end up skipping through them. In today’s day and age of being bombarded with popups and newsletters having something, you can physically touch instantly cuts through the noise and makes you stand out from the crowd. Branded products offer an interactive and conscious experience offering more visibility to your brand.
3. Happy customers
Not just for customers/clients. Branded corporate gifts can say more than a thousand “thank you” emails ever could. If customers are happy, they come back and buy more. You can use branded gifts to thank customers for their support or rectify a bad situation/mishap. Everyone loves a freebie, it makes them feel special and valued.
4. Lasting impression
If your branded gift is appealing and useful, the recipient will keep it and use it. If you hand out branded gifts regularly, you’re exposing your brand to the right audience. Remember, repetition is key to remembering a brand.
Get your promotional products from Powerhouse PLC
Now that you’re convinced that you should consider promotional merch in your branding strategy, how do you begin? First, it’s best to think about what goal you want to achieve. Increase customer retention? Brand awareness? Compliment your event? Next is the fun part of choosing the products and developing a strategy for getting your logo products into the right hands and then finally placing the order.
We can assist you with any type or size of promotional items you’re interested in, we bring your vision to life. We use the highest-quality materials and bring our expertise to the table to create vivid and durable mementoes that meet your needs and expectations. Contact us to get started taking advantage of this branding opportunity!
Powerhouse PLC for all your large format printing and laser cutting requirements.