Tips for Effective Banner Design – Part 1

Physical banners have been used for many years to promote businesses, products and services. Whether you want to attract attention, convert customers, sell products or announce specials and discounts a well-designed printed banner can get the job done.

When designing your banner, there are a few things to consider like your target market and what kind of display the banner is for. In this two-part post, we look at six tips for effective banner design.

Size matters

When designing your banner steer clear of small fonts that are hard to read. As a rule of thumb avoid fonts that are smaller than 36pts. Keep your headings at a 144pts and larger and no smaller than 48pts for sub headings. Your banner should be easy to read from 10 feet away. [/vc_column_text][vc_column_text css=”.vc_custom_1500479022881{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f2f2f2 !important;}”]

We are one of the South Africa’s leading producers of large format graphic solutions for Retail, Interiors, Exhibitions, Events and Leisure. Our customers include blue-chip organisations, luxury brands and leading designers and creatives throughout South Africa and Internationally. [/vc_column_text][vc_column_text]

Consider lighting

Will your banner be surrounded by lighting? If the banner will be in a darkly lit place use bright colours on your banner. If the banner will be in a well-lit area avoid using bright whites and colours that are hard to see. Think about complimentary designs for your banner design.

Use awesome images

Everything is bigger on a banner so using high quality images is non-negotiable. All photos on banners should be 5×7 and larger to ensure you cover the minimum dots per inch. The more faces or elements in an image, the larger it should be. Using great images that are representative of your brand will draw attention to you for all the right reasons.

Don’t miss part two of our post where we look at three more tips for effective banner design. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

For all your corporate, bulk printing needs look no further than Powerhouse PLC. Our top-quality printing facilities are ready and waiting to exceed all your needs. Contact us for more information today.

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