When it comes to visual merchandising strategies, dump bins are useful and eye-catching tools, known for being reliable and cost-effective. The correct employment of dump bins can boost your sales and improve product turnover, which is why, when it comes to dump bins, there are certain guidelines that will increase their value and functionality. Here is a short list of do’s and don’ts to maximise your dump bin’s potential.
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A wise man once said “go big or go home” which is why we’ve invested in the tools and skills to deliver top quality large format printing services. From promotional printing and signage to print production for events, exhibition stands and point of sale, we have the expertise to meet your large format printing needs.
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DO know your customer
As with all marketing efforts, knowing your customer is vital to your success. When planning a dump bin, make sure that you know exactly who your customers are, what their purchasing needs and desires are, when they shop, what they do and what they buy. Informed marketing decisions should be at the forefront of your dump bin decisions.
DO consider positioning
Location, location, location. Due to their size and portability, dump pins can be placed in various areas throughout your store. Be sure to place your dump bin in the area that will be the most impactful. The nature of the product is critical when it comes to positioning; where low-value items will appeal to impulsive shoppers when placed near the point of sale, dump bins that compliment in-store displays of higher value items should be placed near those items, reminding consumers to purchase said items and raising your average spend per visit.
DO promote special offers
Promotional prices push consumers to purchase items and can heighten product turnover. Dump bins may encourage customers to buy limited time promotions and are ideal for bundle promotions, as they accommodate high quantities of a product.
DON’T overcrowd
Dump bins can quickly be associated with low-quality, low-value goods, which may be disadvantageous for your product sales. Placing too many dump bins together may prove to be overwhelming for customers, leading to fewer sales.
DON’T forget about the hard-to-shift products
Dump bins are an effective way to control stock, as reduction dump bins encourage customers to rummage around, and create a sense of urgency; thereby making it a good spot for hard to sell items.
A well-designed, high-quality dump bin is undoubtedly a drawing card for consumers and can serve as a valuable tool to brands, provided it is managed correctly.
At Powerhouse PLC we share our expertise and passion for print by offering bespoke graphic design and bulk printing services to the corporate world.
Place your brand on the front and centre of your industry. Contact Powerhouse PLC for all your large format printing and laser cutting requirements. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column]
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