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How Effective is Vehicle Branding?

The marketing environment is very competitive, and marketing managers are always on the lookout for advertising techniques that make their image stand out against the background of noisy messages imposed by billboards, the internet and television.

Any business, whether big or small, depends on its marketing ability and advertising. The greatest product is worthless if people do not know how to find your business. The necessity of brand recognition and expansion plays a major role in successful advertising.

The challenge of grabbing the attention of your target audience is getting more difficult, and therefore savvy marketing consultants recommend branding company vehicles to get your company image out while on the go.

It has become one of the most suitable ways of advertising and has become known as “mobile advertisements on the road.” Vehicle signage comes in various forms, including magnetic signage and vinyl wrapping. Here are the advantages of vehicle branding:

Passive marketing

Company cars are seen on a daily basis and provides an easy way to show your brand to other drivers. The designs are very resourceful as there are a variety of choices for colours, graphics and fonts. [/vc_column_text][vc_column_text css=”.vc_custom_1520838442969{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f2f2f2 !important;}”]

A wise man once said “go big or go home” which is why we’ve invested in the tools and skills to deliver top quality large format printing services. From promotional printing and signage to print production for events, exhibition stands and point of sale, we have the expertise to meet your large format printing needs. [/vc_column_text][vc_column_text]

Cost-effective advertising

A brand name or slogan on your car is often cheaper than other advertising mediums and is generally only a once-off cost.

Wider target audience

A vehicle can travel much further than a billboard or flyer, so this enables communication with a wider target audience by covering more areas. Instead of relying on a billboard to attract the attention of potential customers in a specific area, a wrapped car will be able to spread your message further, in a clearer fashion, and to greater effect.


Vehicle Graphics and wrap advertising is an innovative method of advertising. It essentially is creating a moving 3D billboard using your vehicle and can be done on a car, a van, a pickup, an SUV, a delivery truck, a boat or a trailer.

Vehicle graphics and wraps provide companies with a method of advertising that is unique and innovative. It attracts customers and retains the attention of drivers when they are tied up in traffic.

Increased Security

Some people even argue that custom graphics reduce the risk of hijacking and theft since the graphics make the car easily identifiable and therefore reduce the risk of it being stolen.

At Powerhouse PLC we share our expertise and passion for print by offering bespoke graphic design and bulk printing services to the corporate world.

Place your brand on the front and centre of your industry. Contact Powerhouse PLC for all your large format printing and laser cutting requirements. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column]

Powerhouse PLC for all your large format printing and laser cutting requirements.Contact Us[/vc_column][/vc_row]


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