Brochures are often handed out at trade-shows. A highly effective brochure succinctly details what your business is about and what you can do for your customers. Poorly designed brochures may chase valuable customers away.
People may think that brochures are no longer relevant, considering the digital age in which we live. But that is far from the truth: A professionally designed brochure can be an important lead-nurturing marketing strategy.
Transform your brochures from mediocre to great with the following tips:
1. Understand the purpose of the brochure
The reason for designing the brochure is vital. The purpose of the brochure should align with your customers’ wants and needs.
2. Get straight to the point
Do not forget that a brochure is not a book! Putting too much information in the leaflet may confuse the reader and dilute the main point of the brochure.
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A wise man once said “go big or go home” which is why we’ve invested in the tools and skills to deliver top quality large format printing services. From promotional printing and signage to print production for events, exhibition stands and point of sale, we have the expertise to meet your large format printing needs.
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3. Simplicity is key
When doing a design for a brochure, it is easy to go overboard with fonts. This fact could be a major distraction to the overall message. Keep the statements short and simple so that potential customers read them. It is also a known fact that very complex words do not impress the readers but instead have the potential to decrease your credibility.
4. Use appealing imagery
Ensure that your brochure is pleasurable to flick through, which can be done with the use of eye-catching images or photos and catchy slogans.
5. Let your creativity shine
Strengthen the brand’s identity through creativity to set it apart from your competition. Aim for a design that is original and unique for the brochure to stand out even when it’s shuffled with other leaflets on a stand.
6. Add a call-to-action
No matter how well-designed your brochure is, if it does not include a call-to-action, its true purpose will not be served. It is vital that you motivate readers to get in touch with you or try what your business is offering. Ensure that the name, website, contact information and email of your business are all clearly visible in the brochure.
At Powerhouse PLC we share our expertise and passion for print by offering bespoke graphic design and bulk printing services to the corporate world.
Place your brand on the front and centre of your industry. Contact Powerhouse PLC for all your large format printing and laser cutting requirements. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column]
Powerhouse PLC for all your large format printing and laser cutting requirements.Contact Us[/vc_column][/vc_row]