3 Practical Tips to Improve Tradeshow Signage Appeal

Your exhibition stand signage is essential in promoting your brand and capture the interest of your potential customers at trade shows. Here are a few ideas to maximise your signage efficiency.

1. Keep the Design Simple and Effective

Keep your banner and signage design and messaging simple and to the point.

Your audience should easily see your graphics and understand what your business is about, not just visualise the banner itself.

Steer clear of cluttered banners as it will most likely deter tradeshow audiences. Draw focus to the brand and the product or service you are promoting.

Bear in mind these key design and messaging elements to ensure the banner is easy to read and attractive:

  1. Company logo and tagline

  2. A bold and preferably short headline

  3. High-quality photography and images

  4. Brief copy g. short bullet points to convey product benefits

  5. Call to action [/vc_column_text][vc_column_text css=”.vc_custom_1500479022881{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f2f2f2 !important;}”]

We are one of the South Africa’s leading producers of large format graphic solutions for Retail, Interiors, Exhibitions, Events and Leisure. Our customers include blue-chip organisations, luxury brands and leading designers and creatives throughout South Africa and Internationally. [/vc_column_text][vc_column_text]

2. Improve Graphics Quality

Signage graphics deserve a separate mention as it is crucial to bring only material of highest quality at an exhibition or trade show.

Think of high-resolution images and professional photographs as an investment. Work with a photographer to produce decent graphics that reflect your brand in the best way possible.

Ensure the final images benefit from high-quality printing.

3. Use the Trade Space to Your Advantage

Pay attention to the trade show booth where you want to display your banner or signage. Your signage design, type, and readability will greatly depend on the placement and usage of your banner.

You can improve your signage success by considering the best image sizes and typeface for the message based on the distance between the visitors and the signage placement.

Also, keep in mind if the signage is displayed at eye-level or not.

Another great idea is to highlight key areas of your booth space, including the display signage, through the clever usage of lighting. Shine spotlights to draw attention to your banner and its message.

At Powerhouse PLC we share our expertise and passion for print by offering bespoke graphic design and bulk printing services to the corporate world. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Place your brand at the front and centre of your industry. Contact Powerhouse PLC for all your large format printing and laser cutting requirements.

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